Justin King

Business Description

L.I.G. Sports Group: Strategic Talent Acquisition Firm Specializing at the Intersection of sports & business.
3 Pillars of Operation

Career & Player Development Services :We focus on the capitalization plan in the sports business and how to use sports as a catalyst to a career you can bank on. With many players' exposure to the sports business for most of their lives, we help athletes develop an aiming point, craft leverage, and ensure they're making the tactical decisions that align with their vision for career success in the competitive landscape of sports & business and how to leverage each properly. A Sports Business talent development system to ensure players can seize opportunities for they are uniquely qualified.

Proactive Talent Acquisition: To stay ahead of the competition, your company needs the best talent. At L.I.G. Sports Group, we provide proactive and innovative talent acquisition and specialty sourcing services that will help you redefine your talent acquisition & recruiting strategy. We're committed to finding the best candidates for your organization, so you can focus on what you do best. With our help and extensive network, you'll be able to attract and retain top talent. What separates us from your typical executive search firms is we aggregate info on candidates from niche comprehensive service offerings that we deal in the sports and entertainment industry. So we have unique evaluation points to identify candidates to internal reorganization based on industry standards and expected outcomes.

NIL Brand Consulting: L.I.G.’s NiL Brand Consulting is a unique approach to solving your brand's most challenging problems. We take a strategy-led approach with industry insights to identifying scalable assets, helping brands thrive in the new NIL space and not wasting your marketing budgets.

Our team of experienced consultants have a deep understanding of the NIL ecosystem and can help you navigate the often complex landscape of brand strategy and development. We are laser-focused on helping our clients achieve their business objectives and realize their full potential in the NIL market.

L.I.G. Sports Group

25 Lancewood Drive
Pittsburgh, PA15235
Year Formed: 2021

Contact Information

Justin King, Founder
(412) 818-5876

01. Industry


02. Certification(s)

Minority Business Enterprise (MBE)

03. Service Area



Playing Career

St. Louis Rams (2008-2011)
Indianapolis Colts (2012)
Pittsburgh Steelers (2012)